M&m’s Case Study

PROBLEM:

M&Ms wanted to find new audiences through new channels, generate awareness and excitement, and position the brand as THE snack of choice during The Oscar’s.

SOLUTION:

Blog Meets Brand created an influencer campaign where our influencers shared Red Carpet Tips, preferred movie snacks, and their party plans for The Oscar’s, all throughout seamlessly incorporating M&Ms in blog and social media posts. With creative blog content, colorful photographs, delicious snack ideas, and timely social buzz, our influencers were able to generate a lot of shareable content for the brand on one of the biggest nights for entertainment.